The new store in Mont-Saint-Jean is all about fresh. That is also the first thing the customer sees as at entering the store. You enter at the food court where dishes are prepared on the spot. But in addition, there is also emphasis on an extensive organic range. This fits with the ambitions of Carrefour, that wants to become the number 1 in the field of organic assortment. The fruit and vegetable department is reminiscent of a market, where many products can also be purchased individually. All fresh food departments have been designed with a great eye for detail, from the butcher's shop to the bakery, to the fish department.

A surprising and relevant assortment

The traditional hypermarket is under pressure and it is becoming increasingly difficult to offer a relevant non-food assortment. That is why the principles of the department store are used in the store design. Each department is different, matching the type of product that is offered. Fashion is presented very differently than, for example, electronics. There is extra attention for a surprising and relevant assortment that can respond quickly to current events and with changes with the seasons.

“Carrefour keeps its promise and translates its new strategy to its physical stores. The customer no longer feels like walking around in a hypermarket, but seems to be moving from one specialized store to another.”