Today's consumers expect more and more from retailers. Consumers are tired of existing concepts. The winning retailer is the creative retailer that knows how to surprise its customers with a concept that is not only more fun, easier and more personal, but above all that is the most relevant and distinctive.
We believe in the power of a strong brand story that is supported in all channels by the strategic vision. Because that is what characterizes a successful concept. Strategy starts with imagination, with the curiosity to want to understand the world around you. A strong strategy provides answers to the conscious and unconscious needs of the customer in a changing society.
For each brand, for each formula, we will develop a unique, distinctive communication concept. A story that fits the brand and is relevant to its customers. We tell that story in word and image. Attractive, inspiring and of course firmly based on the strategic starting points. For this we work together with our communication agency Storyline.
A successful store goes beyond being a beautiful store. The function of the design is more than just a matter of aesthetics. Good design tells a story; it is the visual translation of the vision and manages to hit the right emotional chord. Colours, materials, shapes: they evoke all kinds of associations for customers and thus bring the brand story to life.
Interior design determines the experience; it gives the brand a stage. The translation of the brand to the floor therefore requires many choices to be made. Colours, materials, lighting, displays, racks and counters: together they make the shopping experience what it is. As such, it is even more important for these elements to be correct. After all, they tell visitors in 3D who they’re visiting.
A good brand has a strong identity that ensures recognition and tells the story. A distinctive brand identity is able to make tangible the brand values of the brand in the design. Seeing the logo and the resulting corporate design evokes emotion for customers, because a logo is the most compact yet complete manifestation of brand identity. The logo tells you what a brand stands for in the clearest and simplest way possible and therefore also what the visitor can expect from the brand.
The product is the hero and great products deserve strong packaging design. Packaging plays an important role as a touch point in the entire Customer Journey. As a carrier of the brand story. Packaging design tells the brand story in the store and on the shelf, but it does not end there. Packaging design is taken home with customers and is therefore ideally suited to telling the brand story, during, but also after a purchase has been made.
In recent years, the retail sector has been rudely awakened by e-commerce. More and more functional purchases are made online and as a result, stores with a large amount of retail space are seemingly losing their relevance. The result is not the disappearance of the physical store, but a revaluation.There continues to be a belief in the power of visibility in the built environment,i.e. that a brand cannot only live in the virtual world; it needs a ‘home’ on the high street.
The ultimate retail experience is created only when all touch points during a customer journey manage to tell the larger brand story together.When all manifestations of a brand tell one consistent brand story, all the puzzle pieces fall into place, from the layout structure to the store design and the communication concept. The circle is complete when the exterior of the store matches the interior. We call this Inside-out Architecture.