BOOK 11 | TIME MONEY TOUCH
A HANDS-ON GUIDE FOR SUCCESSFUL COMMERCIAL DESIGN & CONCEPTING TO DEVELOP THE ULTIMATE CUSTOMER EXPERIENCE
The same consumer has different needs at different times. The same person may need TIME, the convenience of quick shopping and convenience products on a busy day. At another time, the need for the right price – MONEY – is the dominant mission. It’s the end of the month and expenses have once again outpaced income. When friends or family come over for dinner, the same consumer may be looking for that ultimate fresh experience or need products with a good story. It is about finding the right balance between TIME, MONEY and TOUCH and offering the right answer at the right time.
