In our eleventh vision book we reflect on the retail developments of the past three years and look ahead to the coming years. The past three years have probably been the most turbulent period of our more than thirty years of existence as an international retail concept and design agency. It has become clear to us again that we must not only prepare for expected future, but also for the unexpected future. The world is changing rapidly and that requires an open view of the future from all of us.
The retail designers are looking for creative solutions to pre- and post-COVID customer needs. As designers we aim to create new concepts that are sustainable, inspiring, and colorful while fitting the fast-paced, commercial world of retail. Our vision is supported by strong examples from the daily practice of the international retail agency.
Consumers' needs and behaviors are evolving rapidly, driven by global events. The current consumer shows a mix of pre- and post-COVID behavior. While convenience, quality, and experience were important before the pandemic, sustainability and a compelling narrative have become increasingly crucial. Post-COVID developments such as inflation and uncertainty have also refocused attention on price. This creates challenges for retailers who strive to maintain innovation while navigating high price pressure.
The book explores how successful retailers can align their store concept with the diverse missions of different shoppers. The key is to find the right balance between time, money, and touch. A unique response to the need for convenience, price pressure, and the best shopping experience, including the best story about sustainability, locality, and social responsibility. A balance fitting the unique proposition of the retail formula. JDV shows many opportunities how this new thinking to lead to a unique and inspiring shopping experience. And furthermore, this book aims to start the conversation with both retailers and designers about how commercial design can be implemented with the ambition of being sustainable and responsible.