A new concept in the multi format portfolio of X5 Retail Group. In the years we work together X5 Retail Group has developed an intelligent multi strategy providing an answer on every different shopper’s mission. The new store concept - opened in Moscow - in fully automated and very futuristic. The #Naletu (translated 'on the fly') introduces a whole new convenience shopping experience.
At the #Naletu store you will find green design, mini co-working space, advanced technologies and a special selected assortment with everything you need to 'survive the day'. The design emphasis is on natural and organic elements, freshness and innovative digital solutions. Fitting today's customers and their busy lives - catering for their quick needs in a fluent shopping trip. Or just offering a stop-over for a moment of relaxation with a great cup of coffee.