X5 Retail Group, a leading Russian food retailer that operates the Pyaterochka, Perekrestok, and Karusel retail chains, opens first hard discount stores under the Chizhik brand. JDV already worked with X5 Retail Group on their multiformat portfolio and developed concepts for Pyaterochka and Perekrestok.
The selling space of each store is around 250 sqm, with an assortment of approximately 800 in-demand SKUs. The new format is being built around a private label assortment. The new format's pricing policy envisages a less expensive food basket compared to the market average and is built around the motto "low price every day".
The store's visual design embodies simplicity and embraces modern trends with its wide aisles, easy to read price tags and shelf ready packaging of the goods on sale.