A new standard for the Hamburg-region. In this new flagship store you will find a modern shopping experience: a commercially successful redefinition of the format. Our aim was to create the biggest impact on the shoppers experience whilst fitting the tight budget. And the result is a very attractive store that realised a substantial sales growth since opening. What is the formula of success? Focus on products and people!

"Since the store opened last November, weekly sales have risen by 25 to 30 percent".

The fresh production in the store is the heart of the concept. In extended fresh departments you find specialty products and fresh preparation on the spot. Also Bio and Wine are real highlights of the store. Customer can get in direct contact with the specialists on the floor.