Fathalla, Egypte

The Fathalla is recognizable by its strong brand identity that seamlessly connects all the different worlds within the store. The store is 2700 square meters with both food and non-food assortment. The Fathalla brand is mainly known in Alexandria, with this store in 'Rehab District' Fathalla now also has its first location in Cairo. The store's commercial results exceed all expectations.


To create space for countless highlights in the store, the overall store design is oriented to create a warm atmosphere and well-organised navigation. The look & feel is modern and clear - it builds a framework for the fresh products offer.