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After the last few editions of the Euroshop, we felt that this edition we left the financial crises and fears of online retail behind. Retail is not only ready for the future, but really excited about it. Online is no longer a perceived as a risk but is embraced as an opportunity. Green thinking is no longer a must, but a great opportunity to leave a positive mark on our earth. And the physical store is an exciting place again.

There is still a lot happening in the world, so no reason to close our eyes. But the new trend is to embrace these challenges with an open mind and celebrate that what we have to be happy about. It was a very colorful, inclusive and glossy fair. We choose to let the materials speak and let the people color our space; to make it a place. Because that is our philosophy for the coming time: from spaces to places. We were so excited to see that the warm heart of our stand and sustainable materials had a very positive effect on our visitors. Inside it was relax, open and the perfect atmosphere for inspiring conversations and interaction.

We had a great time, thanks to all the amazing people we’ve met. And can’t wait until the next edition!

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We proudly present our tenth book: 'From Spaces to Places.'

We believe in sharing knowledge. That’s how ten books ago the tradition started. Ten years later the JDV books have become must-reads in the retail branche. From CEO to student, everything you need to know about concepts, design and architecture can be found in our books.

We strongly believe retailers and brands should reconsider the role of the store in responding to changing society and staying relevant in the future. There is a need for a new vision on the physical space. In our book we challenge you to rethink the traditional space and envision the future space. In a ‘digital first world’ the store has to find its new role. The unique added value to stay relevant. Join us in our journey from spaces to places and we will search for the new meaning of space. And as always, we do not only tell you why, but also how to achieve your goal and show you some great examples of our recent international projects. This new way of looking at space provides the means to create an extended store experience that tells a story and stand out in the entire customer journey.


This book came out with help of these great companies:







Office the Netherlands

Bisonspoor 3002-C807

Toren C

Verdieping 7/8

3605 LT Maarssen

+31 (0)346 56 3764

Office Russia

125047, Москва

Business Center Lesnaya Plaza

4th Lesnoy Pereulok 4, office 425

+7 964 511 43 78

Office Germany

Landsbergerstraße 318 d

D-80687 München

+49 (0)89 568 246 580