A new way of discount shopping

Ori Nabiji in Tbilisi, Georgia.


Ori Nabiji is a true Georgian retail brand with more than two hundred proximity locations all over the country. In the beautiful city Tbilisi, you will find this new pilot store concept with a value for money proposition. Ori Nabiji differentiates itself by a great knowledge about everyday life of its customers and shows this in the communicative store. In short; Ori Nabiji is close to their customers in literal and figurative way of speaking.

This new proximity store concept offers a pre-selected assortment and real value for money on about 150 square meters. Real eye catchers are the clear navigation and a very positive graphic style that guarantee a fun and easy shopping trip for smart customers. The first reactions have been enthusiastic: customers are very praiseful about the 'talking store'. JDV has worked in great co-operation and close contact with the Ori Nabiji team to come to a strategic starting point and translation into the store design, lay-outing and communication.