The Naivas Food Market Concept
The first four stores in Nairobi are open and another two are currently being built. The stores have a surface from 2500 to 6000 m2. For the concept we first asked ourself what makes the real and authentic (American) food market. What is the core of this experience. We translated this into a local interpretation but still with all the elements that makes the original food market attractive and engaging.
We worked with local materials. For example; the wooden coves for the fresh department is made of wood chips that are the residual product from the local woodworking industry.
In co-operation with Renova: https://www.renova.co.ke/