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Proud to present: Fairprice, Singapore

After the success of Fairprice Xtra VivoCity - the first concept we developed for FairPrice in 2018 - we were asked to develop a second superstore at the Parkway Parade location.
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In our series of Designers Choice we highlight the favorite projects of our designers from their creative perspective.

The Parkway Parade store is located in a mall and has the social kitchen as its main pillar; we designed the place to be for gastro-integration in the supermarket and extended convenience. The social kitchen is accessible via the store as part of the shopping trip but also has a separate entrance. We wanted to create a food wonderland with outspoken store design. Fortunately the architecture of the location offers two large skylights that we have used in our design to make it an eye-catcher by means of a large mural. Parkway Parade also has a wide range; wide fresh range, fantastic wines, international DKW, non food and an own brand drugstore. A great opportunity to let our creativity flow and create the next step in shopping experience.