After that, Pyaterochka together with JDV have decided to sharpen the store formula to roll-out the new format chain tells Anastasia Puchina Key account manager and retail expert. We’ve set the strategic vision, proposition, and brand pillars, re-discussed the assortment offer, and, of course, developed the store design concept. Our talented JDV design team, together with young and ambitious team of Pyaterochka #Naletu, created fresh, energetic, trendy formula of the ultimate convenience store. Due to pandemic, all the presentations went on-line but despite we’ve never met in person the project went extremely fast and smooth, JDV and #Naletu team have had a perfect matching “chemistry”.