Dehner Gartencenter is one of the leading garden center operators in Germany and Austria. The company has around 130 stores in the size of 6000 – 7000 sqm. Beside these standard stores Dehner has a so-called Blumenpark, which is directly connected to the headquarter. This Blumenpark (flower park) combines retail, gastronomy and a huge inspirational garden, which creates a real destination for visitors and customers from close by and far away.
Within this Blumenpark the retailer asked JDV to create a new benchmark for pet lovers. The pet department needed to stand out, show and proof the competence in terms of service, assortment and inspiration.
With the new Dehner pet department customers will find now a true competence centre for all the needs of their animals and pets. Meeting the positioning of Dehner the whole store experience has been dedicated towards real pet and animal lovers. With the largest cats scratching post in Europe a statement and a landmark has been created.
Business Center Lesnaya Plaza
4th Lesnoy Pereulok 4, office 425
+7 964 511 43 78