After the success of Fairprice Xtra VivoCity - the first concept we developed for FairPrice in 2018 - we were asked to develop a second superstore at the Parkway Parade location.
The Parkway Parade store is located in a mall and has the social kitchen as its main pillar; we designed the place to be for gastro-integration in the supermarket and extended convenience. The social kitchen is accessible via the store as part of the shopping trip but also has a separate entrance. We wanted to create a food wonderland with outspoken store design. Fortunately the architecture of the location offers two large skylights that we have used in our design to make it an eye-catcher by means of a large mural. Parkway Parade also has a wide range; wide fresh range, fantastic wines, international DKW, non food and an own brand drugstore. A great opportunity to let our creativity flow and create the next step in shopping experience.
In our series of Designers Choice we highlight the favorite projects of our designers from their creative perspective.