We understand that brands and retailers have to find their way in a rapidly changing world. Knowing that today you can not make the difference by functionality alone. We have to re-imagine the reason to be, because nowadays companies have to be more relevant than ever to gain the customers loyalty. That is why we challenge retailers and brands: let’s re-imagine the future space together.
JDV aims to exceed expectations by re-imagining the meaning of space instead of optimizing the space. We believe in the power of unlimited innovative and creative thinking. We use our proven expertise in developing efficient solutions and we bring daring innovation and inspiring interaction.
EXPERTISE AND PROVEN AUTHORITY
A HOLISTIC APPROACH
INNOVATIVE CONCEPT CREATION
STRONG COMMERCIAL FOCUS
Today's consumers expect more and more from retailers. Consumers are tired of existing concepts. The winning retailer is the creative retailer that knows how to surprise its customers with a concept that is not only more fun, easier and more personal, but above all that is the most relevant and distinctive.
We believe in the power of a strong brand story that is supported in all channels by the strategic vision. Because that is what characterizes a successful concept. Strategy starts with imagination, with the curiosity to want to understand the world around you. A strong strategy provides answers to the conscious and unconscious needs of the customer in a changing society.
For each brand, for each formula, we will develop a unique, distinctive communication concept. A story that fits the brand and is relevant to its customers. We tell that story in word and image. Attractive, inspiring and of course firmly based on the strategic starting points. For this we work together with our communication agency Storyline.
A successful store goes beyond being a beautiful store. The function of the design is more than just a matter of aesthetics. Good design tells a story; it is the visual translation of the vision and manages to hit the right emotional chord. Colours, materials, shapes: they evoke all kinds of associations for customers and thus bring the brand story to life.
Interior design determines the experience; it gives the brand a stage. The translation of the brand to the floor therefore requires many choices to be made. Colours, materials, lighting, displays, racks and counters: together they make the shopping experience what it is. As such, it is even more important for these elements to be correct. After all, they tell visitors in 3D who they’re visiting.
A good brand has a strong identity that ensures recognition and tells the story. A distinctive brand identity is able to make tangible the brand values of the brand in the design. Seeing the logo and the resulting corporate design evokes emotion for customers, because a logo is the most compact yet complete manifestation of brand identity. The logo tells you what a brand stands for in the clearest and simplest way possible and therefore also what the visitor can expect from the brand.
The product is the hero and great products deserve strong packaging design. Packaging plays an important role as a touch point in the entire Customer Journey. As a carrier of the brand story. Packaging design tells the brand story in the store and on the shelf, but it does not end there. Packaging design is taken home with customers and is therefore ideally suited to telling the brand story, during, but also after a purchase has been made.
De laatste jaren is de retail wakkergeschud door e-commerce. Steeds meer functionele aankopen worden online gedaan waardoor een groot aantal vierkante meter winkeloppervlak niet relevant genoeg meer blijkt te zijn. Het gevolg is niet het verdwijnen van de fysieke winkel, maar een herwaardering. Er is nog altijd geloof in de kracht van zichtbaarheid in de gebouwde omgeving. Want een merk kan niet alleen leven in de virtuele wereld; het heeft een ‘thuis’ nodig…
De ultieme retail-ervaring ontstaat alleen als alle touchpoints tijdens een customer journey samen het grotere merkverhaal weten te vertellen. Wanneer alle uitingen van een merk één consistent merkverhaal vertellen vallen alle puzzelstukjes op zijn plaats. Van de lay-outstructuur tot het store design en het communicatieconcept. Maar de cirkel is rond als ook het exterieur van de winkel samenvalt met het interieur. Inside-out architecturenoemen wij dat.
Business Center Lesnaya Plaza
4th Lesnoy Pereulok 4, office 425
T +7 964 511 43 78