Project location:
Moscow, Russia

Project type:

Project kind:
Non-food / Electronics



The current concept needed a complete update.
The new concept is for families, and is not focused at a specific target group.
The new stores must also be successful in the regions of Russia.


A specific holder for mobile phones was developed.
The product and price information of the different products was integrated into the new way of presenting the products.


A more sophisticated way of presenting mobile phones and tablets was developed.
In every shop, the presentations must be simple and easy to understand.
Customers must be able to find their way, by themselves.


We Create

JosDeVries The Retail Company BV
Bisonspoor 8000
Verdieping 7/8
3605 LT Maarssen​
P.O. Box 1194, 3600 BD Maarssen
+31 (0) 346 563 764
[email protected]

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by Amped Concepts