Ipercoop
Project location:
Italy
Project type:
Hypermarket
Project kind:
Food / Hypermarket
Why
Create a well-organised store so that customers do not have the feeling that they are losing a lot of time by shopping in a large, 11,500 m2 store.
How
Thanks to the 'Best of Three Worlds' (fresh, dry groceries, non-food) customers can easily orient themselves so that shopping remains a pleasant experience despite the very large surface area.
What
An organic lay-out with clear communication and navigation.
