Fish Tales

Project location:
The Netherlands

Project type:

Project kind:
Food Service / Shop-in-shop



Designing a shop-in-shop concept of 30 square metre for the sustainable fish brand Fishtales, to be integrated in Albert Heijn supermarkets. 


Fish Tales wants to educate customers that fish is easy to prepare, healthy, affordable and very accessible. The category fish was till now neglected in most supermarkets, Fish Tales will encourage people to eat more fish and fish products. 


Chosen format principles:

  • Convenience
  • Choice in price
  • Visual merchandising
  • Surprising

We Create

JosDeVries The Retail Company BV
Bisonspoor 8000
Verdieping 7/8
3605 LT Maarssen​
P.O. Box 1194, 3600 BD Maarssen
+31 (0) 346 563 764
[email protected]

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