Food / Petrol station
To develop a new concept for non-highway gas stations that would fulfil a new and unique role in their nearby communities.
The current consumer spends less and less on fuel. But the shell stations could function differently, they have the potential to add value because consumers have an increasing need for convenience. Deli by Shell offers their customers quality and convenient daily food solutions to help them manage their busy lives.
Chosen format principles:
JosDeVries The Retail Company BV
3605 LT Maarssen
P.O. Box 1194, 3600 BD Maarssen
+31 (0) 346 563 764
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