Project location:
The Netherlands

Project type:

Project kind:
Non-food / Drugstore



Develop a new store formula in which women feel supported to maximize their roles to care, take care, pamper and seduce.


Part of the design is a boulevard that leads you through the store like a magazine. At eye level, new trends, practical information and tips are provided. Every eight weeks the boulevard is renewed and adapted to current issues.


The store atmosphere has undergone a complete metamorphosis; showing a distinctive, new, attractive and contemporary concept with a female touch in the use of colours, materials and shapes.


We Create

JosDeVries The Retail Company BV
Bisonspoor 8000
Verdieping 7/8
3605 LT Maarssen​
P.O. Box 1194, 3600 BD Maarssen
+31 (0) 346 563 764
[email protected]

© 2019 JosDeVries The Retail Company BV · All Rights Reserved

by Amped Concepts