Project location:
The Netherlands

Project type:
Railway Retail

Project kind:
Food Service / Railway Retail



At the railway station is the commuter king, and convenience key. But the commuter is also demanding better quality, but also affordable prices. On top of that is the competition very strong. There are various food service concepts available at railway stations. 


NS Retail approached JosDeVries to assist them in the creation of a differentiating brand concept and new store design including packaging and redesign of the logo. JosDeVries developed a modular system that ensures that the concept is easily applied to small and larger locations. 


Chosen format principles:

  • Great taste
  • Fresh and healthy
  • Choice in price
  • Experience

We Create

JosDeVries The Retail Company BV
Bisonspoor 8000
Verdieping 7/8
3605 LT Maarssen​
P.O. Box 1194, 3600 BD Maarssen
+31 (0) 346 563 764
[email protected]

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