X5 Chizhik, Moscow, Russia

X5 Retail Group, a leading Russian food retailer that operates the Pyaterochka, Perekrestok, and Karusel retail chains, opens first hard discount stores under the Chizhik brand.

The selling space of each store is around 250 sqm, with an assortment of approximately 800 in-demand SKUs. The new format 50is being built around a private label assortment.

The new format's pricing policy envisages a less expensive food basket compared to the market average and is built around the motto "low price every day".



The store's visual design embodies simplicity and embraces modern trends with its wide aisles, easy-to-read price tags, and shelf-ready packaging of the goods on sale.