Supabarn

Supabarn is a family-owned brand, founded in 1991 and currently operates 10 stores. The great distinctive factor is their local and personal approach. They offer their customers the best locally sourced fresh products for highly competitive prices. Supabarn does all the butchering in-store and operates bakeries. Their supply chain is so short and lean that there is no need for warehousing.

Store design that gives products a stage
Our aim was to translate these distinctive features of the brand into the store design of the new store in Kingston. The starting point was to make the product the hero. We create more emotion to the store and tell the story about Supabarn, its products and its mission by adding a distinctive branding layer. One of the great innovations is that Supabarn integrated foodservice into their concept, showing leadership in their market.

Theo Koundouris: ‘I was extremely impressed with not only their designs, but their knowledge of the supermarket industry. I have found working remotely quite straight forward and effective. JDV have quick turnaround times and are very practical. It was an eye opener for me as to how easy it was and how transferrable the ideas from JDV were.’
The Australian Supabarn, a very ambitious organisation which aim is to bring distinctive retail experience, when it comes to food, but also when it comes to supply chain, store experience and design.