In retail, Capi has become a leading player in the electronics category, with a strong presence in Europe and other parts of the world including Africa, the Middle East and Asia. Capi wanted to proof their electronics expertise and partnered with JDV to create a new concept of duty-free shopping specifically for regional airports.
The overall retail concept is based on three principles that increase travellers’ comfort levels and decrease stress: allure, accessibility and connection to the local character of the location. Allure entails the shop appealing to and excited leisure travellers, bearing in mind that some of them may only travel once or twice a year.
The layout of the shop encourages exploration, with categories of products to be discovered on both sides. The light stone floor does not divide the areas, making it easy to move between different departments.