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Boon's Market


The most local supermarket in the Netherlands, that was the starting point for the new MDC formula. With the motto 'It is possible!'. The prejudice that 'small and local' will also mean expensive is taken away. Boon's Market shows that a small-scale, local character and very good fresh produce can indeed be combined with a low price. Meanwhile, several MCD stores have been converted to the new Boon's Market concept. And they are preforming above expectations!

"The Dutch market for supermarkets seems to be saturated. Nevertheless, the local Dutch supermarket chain MCD saw opportunities for a local and friendly formula. As a family business, MCD wanted to profile itself against the large national players in the Netherlands, such as market leader Albert Heijn and the number two Jumbo. Together with the Boon family, JosDeVries searched for the gap in the market for a new MCD formula: Boon's Market. "

The turnover of the Boon's Markets in Vlaardingen, Woudrichem and Kerkdriel grew by an average of 40 percent after opening.

Office the Netherlands

Bisonspoor 8000

Copenhagen Toren

Verdieping 7/8

3605 LT Maarssen

T +31 (0)345 563 764

Office Russia

125047, Москва

Business Center Lesnaya Plaza

4th Lesnoy Pereulok 4, office 425

T +7 964 511 43 78

Office Germany

Landsbergerstraße 318 d

D-80687 München

T +49 (0)89 568 246 580