Magnit


Project location:
Russia

Project type:
Neighborhood Store

Project kind:
Food / Neighborhood Store

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Why

The biggest retailer in Russia, supermarket chain "Magnit", decided to improve customers' experience by rebranding neighbourhood stores format. Keeping existing customers and attracting new target groups, improving the total image of the brand - those were the main objectives of the rebranding.

How

It was decided to stick to main proposition of the brand "Always low prices" but still provide the customers with more cozy and attractive atmosphere, inspiring graphics and put special accent on fresh categories.

What

New concept has found favor in the eyes of the customers. Stores in new concept look fresh and attractive, new layout principles consider fresh categories together in the begining of the route, that is much more convenient for the "everyday" shopper. Recognizable bright yellow color helps to easily find all promo offers. Express cashiers help to create more speed.

 
 

We Create

JosDeVries The Retail Company BV
Safariweg 6-11
3605 MA Maarssen, P.O. Box 1194
NL-3600 BD Maarssen
The Netherlands
tel. : +31(0)346 - 563764
info@josdevries.eu

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