Fish Tales


Project location:
The Netherlands

Project type:
Shop-in-shop

Project kind:
Food Service / Shop-in-shop

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Why

Designing a shop-in-shop concept of 30 square metre for the sustainable fish brand Fishtales, to be integrated in Albert Heijn supermarkets. 

How

Fish Tales wants to educate customers that fish is easy to prepare, healthy, affordable and very accessible. The category fish was till now neglected in most supermarkets, Fish Tales will encourage people to eat more fish and fish products. 

What

Chosen format principles:

  • Convenience
  • Choice in price
  • Visual merchandising
  • Surprising

We Create

JosDeVries The Retail Company BV
Bisonspoor 8000
Copenhagen-toren
Verdieping 7/8
3605 LT Maarssen​
P.O. Box 1194, 3600 BD Maarssen
+31 (0) 346 563 764
info@josdevries.eu

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