Boni


Project location:
The Netherlands

Project type:
Supermarket

Project kind:
Food / Supermarket

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Why

The discounter has high quality products for a no nonsense price. This message wasn’t told at all in the former formula.

How

The challenge was to tell the stories behind these high quality in fresh goods in a clear communication platform troughout the whole store.

What

As the pay off says; at home at Boni’s  we focussed on family situations where food brings people together. A lively colour pattern segments the different fresh corners accompanied by story of the heritage of the products, makes it a very nice store to shop at still believing in the discount prices.

 
 

We Create

JosDeVries The Retail Company BV
Safariweg 6-11
3605 MA Maarssen, P.O. Box 1194
NL-3600 BD Maarssen
The Netherlands
tel. : +31(0)346 - 563764
info@josdevries.eu

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by Amped Concepts